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MKTG 12:STUDENT ED.-TEXT
12th Edition
Lamb
Publisher: Cengage
ISBN: 9781337407595

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Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press offers multiple options including an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience-all at an affordable price. With MindTap, students can access their course materials and study tools anytime, and on most devices!

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